Amnesty International – digital campaign

Amnesty International wanted to develop a set of digital communications to recruit and retain new donors to their new Regular Giving scheme – Amnesty Uncovers. With Inspired Fundraising, I developed an acquisition email, a welcome email, welcome pack and the monthly digital newsletters. The idea was to give supporters a behind the scenes view of Amnesty’s work from the perspective of investigators on the ground who are working in areas of crisis and conflict, telling their stories ‘first-hand’ to show donors how Amnesty workers in the field , are exposing injustice. Please contact me if you have a digital campaign you’d like me to look at.

If you need a designer for your digital campaigns please contact me.